Saturday, July 29, 2006

SEO - Search Engine Optimization

From last few weeks i started working on SEO. The problem is - there are many articles on SEO - basically on Google SEO. And as Google changeing their policys most frequently. Most of the articles became contradictory with each other. Make sure you are studying on updates articles from Internet.
Yes! you can learn on SEO even from the Old articles, but just to increase your knowledge and to avoide the old strategies which are banned or outdated to popular search engines. Most easy way to start with SEO is to start with Google's "Webmaster Help Center". Cause here you can see that what Google is allowing you to do and what are asked to follow.

I heared, even was suggested not to use any robots in websites as Google disallows this strategy and blah blah.. But in Google's webmaster help center i read - there are few rules to follow for robots and Google itself owns a Googlebot: Google's Web Crawler .

See at "Google Information for Webmasters" where there are few helps on -

Webmaster Info

FAQ
Guidelines
Facts & Fiction
SEOs
Googlebot
Feedfetcher
Removals


Most interesting part which i found that we Internet users who own our personal blogs or web pages are mostly interested in few Automated rank checkers. Google says -

"Automated rank checking programs violate Google's Terms of Service. They use server resources that should be spent on answering user requests. We strongly request that you not use rank checking programs to check your position on Google."

Never go for any third party linking programs. See the comment below :
We have been on the internet since 1996 and had always taken a very conservative approach on our site. For nearly a year though, we were bombarded by emails from third party linking programs, which stressed the importance of linking for relevancy.

Finally, we broke down and joined one of these programs. Unfortunately, the program used hidden links, and Google removed us from the index within a week. I guess it's true that anyone can get fooled into buying snake oil."

– Frank, owner of a limousine services company

So what you can start with - is doing study on GoogleBot and how really a Robot works. Read the Robot FAQs which is already suggested by Google. By creating a good sitemap of your desired webpage. You can even start with studying on Google Sitemap.

What is the Google Sitemaps program?
The Google Sitemaps program has two major components:

To get started, simply add your site to your Google Sitemaps account.

You can even use Sitemaps Third Party Programs & Websites which are referred by Google.
Webhosting companies can use Google Sitemaps Logo and see detail here.

(to be continued)

4 comments:

Anonymous said...

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Thanks,

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Read Science-Technology related articles in Bangla.

Net Pathik (Asif Anwar) said...

Hi Munaz Vai,

It's great that you too value Search Engine Marketing (SEM). I am talking about SEM because Search Engine Optimization (SEO) is actually a part of SEM. For increasing the marketability of your site you have to do a lot of things. Starting from researching n choosing the right keyword for your site to building large amount of quality links and blogging.

Google robot is actually Google's technology that extracts links from a page and go on scrawling next time it goes hunting.

Since, Google thinks keyword enrich sites are important, some webmasters use a robot to trick the Google robot or Googlebot by misleading it to assume that the site has a lot of pages with the specified Keyword. Often, these Balck Hat SEO Robots mislead to show upto a Million pages.

To learn more about SEO and SEM, please go to my blog post here.

Asif Anwar
Post Script: It's also great to have you connected in LinkedIn.

Tahmid Munaz said...

@Net pathik (asif anwar)
Thanks for your comment. I had a chance doing R&D while i got a contract job once upon a time for a Tourism Portal. It's a long ago..

According to your Black HAT SEO Robots.. i should suggest not to use it... Cause it might work for a certain period but it could decrease your ranking in Google at the end everything :)

There are more issues you SEO or SEM experts might take care of. But i as a few days expert (:p) i learned few things which was good for me personally :)

Nice to be connected in LinkedIn :)

Web Testing said...

Very Nice and useful post. Thanks for sharing this.

 
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