SEO - Search Engine Optimization

From last few weeks i started working on SEO. The problem is - there are many articles on SEO - basically on Google SEO. And as Google changeing their policys most frequently. Most of the articles became contradictory with each other. Make sure you are studying on updates articles from Internet.
Yes! you can learn on SEO even from the Old articles, but just to increase your knowledge and to avoide the old strategies which are banned or outdated to popular search engines. Most easy way to start with SEO is to start with Google's "Webmaster Help Center". Cause here you can see that what Google is allowing you to do and what are asked to follow.

I heared, even was suggested not to use any robots in websites as Google disallows this strategy and blah blah.. But in Google's webmaster help center i read - there are few rules to follow for robots and Google itself owns a Googlebot: Google's Web Crawler .

See at "Google Information for Webmasters" where there are few helps on -

Webmaster Info
FAQ
Guidelines
Facts & Fiction
SEOs
Googlebot
Feedfetcher
Removals


Most interesting part which i found that we Internet users who own our personal blogs or web pages are mostly interested in few Automated rank checkers. Google says -

"Automated rank checking programs violate Google's Terms of Service. They use server resources that should be spent on answering user requests. We strongly request that you not use rank checking programs to check your position on Google."

Never go for any third party linking programs. See the comment below :

We have been on the internet since 1996 and had always taken a very conservative approach on our site. For nearly a year though, we were bombarded by emails from third party linking programs, which stressed the importance of linking for relevancy.

Finally, we broke down and joined one of these programs. Unfortunately, the program used hidden links, and Google removed us from the index within a week. I guess it's true that anyone can get fooled into buying snake oil."

– Frank, owner of a limousine services company

So what you can start with - is doing study on GoogleBot and how really a Robot works. Read the Robot FAQs which is already suggested by Google. By creating a good sitemap of your desired webpage. You can even start with studying on Google Sitemap.

What is the Google Sitemaps program?

The Google Sitemaps program has two major components:

• Google Sitemaps Console: Provides statistics and error information about your site, as well as tools for managing your site.
• Google Sitemaps files: Enable you to tell us what pages are present on your site.

To get started, simply add your site to your Google Sitemaps account.

You can even use Sitemaps Third Party Programs & Websites which are referred by Google.
Webhosting companies can use Google Sitemaps Logo and see detail here.

(to be continued)